Why Is Social Listening Important?
Social listening is a fairly loose term. In fact, there isn’t any set definition for it. If you want a simple definition though, consider this: social listening is short for social media listening...
View ArticleHow Should You Create Your Social Listening Strategy?
Most businesses don’t use social listening while those that do don’t really do it in a strategic manner. If you’ve never heard of social listening or haven’t realised its importance yet, then we’ll...
View ArticleWhat Does The Social Listening Process Flow Look Like?
Nostradamus predicted: “mankind will see itself disappear into the void becoming one with the cosmic consciousness, a home for all souls and hearts on the great ball”. We’re just messing about....
View ArticleWhat Features Should Your Social Listening Tool Have?
Lately, we’ve been writing about social listening quite a bit. It’s not that social listening is a new subject. Instead, it is just that we believe we should be thorough with whatever subject we choose...
View ArticleSocial Listening Best Practices Currently Being Followed Everywhere
This will be the fifth post that we’re putting up on social listening. That’s right folks; we’ve shared four posts on this subject already. Are you wondering why? We believe that social listening is...
View ArticleWhat about Colour Psychology in Marketing?
Have you ever walked into a room and immediately felt at ease?Have you ever stepped amidst greenery and lost all your worries? Have you ever stepped amidst greenery and lost all your worries? Have you...
View ArticleDoes Customer Psychology Play a Role in Your Business?
The foundation of every business will be quality and service. Even businesses with a monopoly in the market i.e. they sell a patented product or service will suffer sooner or later if they don’t focus...
View Article5 Crucial Consumer Psychology Hacks You Should Be Using
Our last post seemed to have generated a lot of interest if emails are anything to go by. That post focused on various customer psychology hacks that businesses can use to have more of an impact on...
View ArticleInstagram Challenges: What Are They and How Can You Host One?
Instagram stumps many businesses. The first stumbling block for most businesses is starting an Instagram account or gaining enough followers. This isn’t all that difficult. You can gain a decent...
View ArticleWhat is the Customer Buying Cycle?
As a business owner, everything you do will boil down to your bottom line. Even when you’re worried about offering a good product or fussing about catering to your customers’ needs, you’re doing it...
View ArticleOptimising Your Customer Purchase Cycle
Here’s a problem: you’re getting a lot of traffic on your website but not many people are making a purchase. In fact, you’re getting so many hits on your website and so few purchases that you’re now...
View ArticleHow to Market Without a Budget?
Many entrepreneurs are often stuck in a chicken and egg situation. They need money to set up their business and create a customer base but they need a business and a customer base to make money in the...
View ArticlePrint Isn’t Dead… Debunking the Prevalently Held Business Belief!
Print isn’t dead. It doesn’t matter what your in-house “marketing expert” is spouting. It doesn’t matter what is being discussed in your “entrepreneur” circles. It doesn’t even matter what many media...
View Article6 Awesome Emotional Sales Triggers for That Elusive Marketing Edge
Consumerism may be all pervading but conversion is still an art form. Getting someone to buy into what you’re offering has never been easy. The art of persuasion can be very elusive. This is especially...
View ArticleLocal SEO Tactics to Make Your Business More Visible
With the online ecosystem evolving at such a pace, you would think that geography would gradually cease to matter. After all, isn’t one of the top advantages of the internet the fact that it makes the...
View ArticleWhat Are The Advantages Of Influencer Marketing?
So you’ve recently realised that you need to market your business better and that a smile with a pleasant demeanour is no longer enough. As a result, you’ve been talking to various experts and...
View Article6 Amazing Benefits of Personal Branding
Personal branding is a term that has gone mainstream in the last few months. The concept, itself, has been around much longer but it has always been one of those open secrets. Now, it is not even that...
View Article5 Tips on Networking for the Socially Awkward Geniuses
Introverts tend to suffer a lot in a world where interpersonal relations drive professional engagements. Unfortunately, most industries, sectors, and businesses operate on this. Networking is a big...
View ArticleMarketing To Millennials – A Highly Diverse and Dynamic Generation
Regardless of what you may think of them, we are now at a juncture in time when they’re turning into the primary contributors in society. With the average age of the country increasing, businesses are...
View ArticleAre You Following Any Particular Social Media Content Ratio?
What is your social media content strategy? Do you even have a social media strategy for your business or do you just share your blog posts and some random status updates? It doesn’t matter if you do...
View Article