4 Steps to Hack the Sponsored Online Content Technique
How do start-ups go from being start-ups to established businesses? What is the key to that transition? We posit that businesses make this transition once they’ve found a way to extricate themselves...
View Article6 Effective Social Media Marketing Experiments That You Can Try With Ease
Do you realise that marketers never get bored? Marketing is probably the only professional discipline that is free from monotony. The question, however, is why. The answer is in the dynamism of...
View ArticleHow to Run a Digital Marketing Experiment without Running the Gauntlet
The Cambridge Analytica story was a fiasco that caught most of us unaware. While the global media chose to rightly focus on the privacy issues surrounding that entire scandal, one thing got left behind...
View ArticleImportance of Video Marketing: Understanding What Video Content Can Do For...
There are six types of content in the online world and video content is one of them (the other five are original content, curated content, promotional or discounted content, storytelling or humour...
View Article7 Actionable PR Tips for Small Businesses
We’ve covered lots of marketing and advertising subjects on this blog. Most of those posts, in fact, are designed to help start-ups and small businesses get over the initial marketing related hiccups....
View ArticleHow to Prepare Your Business for the Big Data Future
The signs have been present for a long time now. You may have seen these signs in mainstream media or come across references from people you know. You could even have been actively following...
View ArticleThe Anatomy of an Effective Testimonial: Basics for Beginners
Advertising and marketing is a challenge for most businesses. It doesn’t matter whether you’re big or small. The bigger businesses work on a larger scale but their challenges remain the same i.e....
View ArticleGetting Powerful Customer Testimonials the Right Way
Social proof is, by far, the best strategy a business can employ to get customers. It’s the best because it gives a greater bang for the buck than any other concept in marketing. Mankind is socially...
View ArticleWhere to Use Customer Testimonials: 9 Options
When we wrote the article on testimonial basics, we weren’t planning to turn it into a series. However, the response to that article and the next on how to get powerful testimonials was such that we...
View Article6 Sneaky Online Marketing Tactics of Tricky Competitors and How to Beat Them
It is said that imitation is the sincerest form of flattery. In the business world, believing that little idiom is amazingly naive. Commercially, imitation can lead to massive drops in your sales...
View ArticleHow To Identify Click Fraud And What Can You Do About It?
In our previous post about tricky competitors and their sneaky online marketing tactics, we had a section on click farms. That section seemed to have raised some questions with our readers and we’re...
View ArticlePlanning To Invest In Video? Here Are Some Tips
Online content consumption trends have started showing what forward-looking digital marketers have known for a while – the rise of the video. The trends have been decisive enough for the importance of...
View ArticleYour Business Competitors Will Be Your Best Teachers
In business, there’s an old adage – if you’re not progressing, you’re regressing. It’s true in life too but nowhere is it more relevant than in business. Any company that is not learning new things and...
View ArticleWhat Are The Advantages Of Influencer Marketing?
So you’ve recently realised that you need to market your business better and that a smile with a pleasant demeanour is no longer enough. As a result, you’ve been talking to various experts and...
View Article6 Amazing Benefits of Personal Branding
Personal branding is a term that has gone mainstream in the last few months. The concept, itself, has been around much longer but it has always been one of those open secrets. Now, it is not even that...
View Article5 Tips on Networking for the Socially Awkward Geniuses
Introverts tend to suffer a lot in a world where interpersonal relations drive professional engagements. Unfortunately, most industries, sectors, and businesses operate on this. Networking is a big...
View ArticleMarketing To Millennials – A Highly Diverse and Dynamic Generation
Regardless of what you may think of them, we are now at a juncture in time when they’re turning into the primary contributors in society. With the average age of the country increasing, businesses are...
View ArticleAre You Following Any Particular Social Media Content Ratio?
What is your social media content strategy? Do you even have a social media strategy for your business or do you just share your blog posts and some random status updates? It doesn’t matter if you do...
View Article6 Video Content Marketing Basics for Novices
The growth in internet technology has had a huge impact on how content is consumed online. Initially, keeping pace with the new media meant just establishing a presence on it but this technological...
View Article4 Steps to Hack the Sponsored Online Content Technique
How do start-ups go from being start-ups to established businesses? What is the key to that transition? We posit that businesses make this transition once they’ve found a way to extricate themselves...
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